Sebo Banerjee

Data and Analytics Lead
HT Media, India

Digital Media professional focusing Big Data Analytics for Editorial Process.

1. Precision Big-data analytics using Cloud Big Data/SQL, APIs, Google Apps, Excel, Tableau solutions, Apps Scripts and process automators to optimize:

• Content and human resource performance
• Content development process
• Search/Social Traffic
• Marketing ROI/Ad revenues

2. Custom UI/UX, Content Management, Content personalization, Content Recommendation, New audience mining

3. Online Video:
•Web/App/Smart TV video channel using enterprise or open solutions (YouTube…)
•Live webcasting: Capture| Encoding | Online Editing| Branding| Webcasting| Audience participation
•Ad Server setup