BIGGIES Award Guidelines
BIGGIES Award entries will be accepted starting 9 a.m. on Monday, July 10, 2017 Hong Kong time.
Deadline to submit BIGGIES Award entries is 11 p.m. on Monday, September 18, Hong Kong time.
ELIGIBILITY
Only English-language and Chinese-language print and digital publications, broadcast outlets, and marketing and advertising agencies located in the Asia-Pacific region* can submit entries.
BIGGIES Awards are divided into three groups: A, B and C
- English-language media including newspapers, magazines and digital publications, broadcast, advertising agencies and marketing agencies that circulate/broadcast widely in three or more countries in the Asia Pacific region, considered to be international media.
- English-language media including newspapers, magazines and online publications, broadcast, advertising agencies and marketing agencies that circulate/broadcast primarily in one or two countries in the Asia-Pacific region, considered to be regional, local or niche media.
- Chinese-language print and digital publications, broadcast, websites, ad agencies and marketing agencies that circulate/broadcast in the Asia-Pacific region.
The Asia-Pacific region is defined to include the region of Afghanistan and the Central Asian republics, in addition to the Indian subcontinent, North Asia, East Asia, Southeast Asia, Australia, New Zealand, and Pacific Islands. Iraq, Iran and the Middle East are not included in this definition.
RULES
Each entry must be submitted electronically on https://BIGGIES.awardsplatform.com and must include the following:
- 500- to 600-word description of the entry, including the reason it deserves to win the award.
- Completed online entry form.
- Entries by email will not be accepted.
- Entries can be in either English or Chinese, and must have been published during the calendar year 2016, and until June 1, 2017.
Conditions of participations:
- For Group C, entry forms must be in Chinese and English.
- Multiple entries: Your company may submit as many entries as you wish.
- An easy-to-handle, special feature in the Awards Submission Software also allows entrants to submit the same entry in different categories.
- Entrants are responsible for their submitted content. Material that was not specifically prepared by your company is not eligible.
- Please do not include confidential information in your entries.
- Big Data for Media is not responsible for materials entered in the competition.
- Big Data for Media reserves the right to publish the entries.
NOTE TO ENTRANTS
Contest rules must be followed carefully in order to avoid disqualification. Each entry must include a description of the project and the reasons why the entry deserves to win the award.
Reasons for disqualification:
- Non-paid entries
- Incomplete entries or poorly, imprecisely submitted entries
- Every entry must have at least one attachment/image
- Disqualified entries will not be judged
To submit entries for the BIGGIES, please go to https://BIGGIES.awardsplatform.com
Questions? Contact the BIGGIES Awards Coordinator Raquel Meikle here.
Award Categories
BIGGIES Award categories are open to all publications (print, mobile, online), broadcast, websites, ad agencies and marketing agencies in Asia-Pacific.
Judging Criteria
Big Data for Media will select a Jury Panel of international experts, which will conduct the evaluation process of the BIGGIES entries during September.
The following criteria will be considered in the evaluation:
- The relevance and gravitas of the data-driven initiative
- Creativity in the implementation of the data project
- Inclusion of concrete examples in leveraging data
- Visual material included to support the entry
- Results/outcome in terms of audience engagement/monetisation
Excellence in Data Analytics
Data analytics is the lifeblood of the media or marketing company’s audience strategy, and the first step in understanding and engaging audiences. This award will be given to the media or marketing company that has created an innovative and strategic data analytics project or strategy that has gone beyond the collection of audience data, and has identified engagement, monetisation or other pro-active practices to leverage the data. Submit a 500- to 600-word description of the company’s data analytics best practices, along with examples, and visual materials (in PDF or JPEG formats) to illustrate the case study.
Excellence in Data Strategy
Strategy is the engine that drives data and / or artificial intelligence practices in media and marketing companies. This award will be given to a media or marketing company that has implemented a data and / or AI strategy and is achieving impressive results from their innovative efforts. Submit a 500- to 600-word description of the company’s data strategy, along with examples and visual materials (in PDF or JPEG formats) to illustrate the case study.
Excellence in data-driven advertising campaign (non-programmatic)
Data drives the majority of advertising placements on desktop and mobile Internet, and enables targeting of audience groups and specialised campaigns. The award will be given to a media or marketing company that has conducted a data-driven, advertising campaign on Internet platforms, not including programmatic campaigns, with its success attributed to the use of data to drive the campaign results. Submit a 500- to 600-word description of the company’s campaign, including campaign metrics, such as reach, targeting parameters, engagement and any other metric that exemplifies success. Include the campaign itself, as well as video, display or other ad units.
Excellence in data-driven programmatic advertising
Programmatic advertising is automated by leveraging data for targeted audience and ad placement sites. The award will be given to a media or marketing company that has conducted a data-driven, programmatic advertising campaign on Internet platforms, with its success attributed to the use of data to drive the campaign results. Submit a 500- to 600-word description of the company’s campaign, including campaign metrics, such as reach, targeting parameters, engagement and any other metric that exemplifies success. Include the campaign itself, as well as video, display or other ad units.
Excellence in data-driven business process efficiency
Data-driven insights and algorithms can help drive business process efficiencies. For example, data-driven technologies and trained data professionals can identify wastage, accurately predict solutions for inefficiencies, speed processes with enabling technologies, and automate otherwise onerous tasks. The award will be given to a media or marketing company that has created a successful project or projects that have created measurable business efficiencies. Submit a 500- to 600-word description of the company’s solutions and include metrics to show the success achieved with this efficiency, such as cost savings, speed improvement, automation or wastage reduction. Include charts or visuals, where appropriate.
Excellence in data-driven product development
Audience and other business data can powerfully inform product development. The award will be given to a media or marketing company that has created a successful product or products that have created measurable business outcome. Submit a 500- to 600-word description of the company’s data-driven products and include metrics to show the success achieved with this product, such as increased audience, more engagement, increased sales or other metrics. Include charts or other visuals, as appropriate.
Excellence in use of artificial intelligence (non-bot)
Artificial intelligence is the media and marketing industries’ next big opportunity. The award will be given to a media or marketing company that has leveraged artificial intelligence technologies or algorithms for business or journalistic purposes in order to engage, drive business objectives or otherwise improve company processes or output. This award is given for non-bot projects. Submit a 500- to 600-word description of the company’s AI-driven project, product or process. Include charts or other visuals, as appropriate, to underscore AI the success.
Excellence in use of natural language processing (NLP) and machine learning
NLP is a field of Artificial Intelligence focused on the intersection of computer and human languages, and includes robo-journalism and automated news briefings narrowcast on Alexa home and other AI assistants. Machine learning drives AI algorithms to personalise news feeds or target advertising, for example. The award will be given to a media or marketing company that has leveraged NLP and/or machine learning technologies for business or journalistic purposes in order to engage, drive business objectives or otherwise improve company processes or output. Submit a 500- to 600-word description of the company’s NLP and/or machine learning project, product or process. Include charts or other visuals, as appropriate, to underscore the project’s success.
Excellence in use of predictive analytics
Predictive analytics is a subset of statistics that allows data analysts to forecast trends and behaviours from statistical data. For example, predictive models can analyse audience data — or advertising, subscription, or membership transactional data — to identify patterns and the potential opportunities the patterns present, such as sales or personalised targeted content. The award will be given to a media or marketing company that has leveraged predictive analytics technologies for business or journalistic purposes in order to engage, drive business objectives or otherwise improve company processes or output. Submit a 500- to 600-word description of the company’s predictive analytics project, product or process. Include charts or other visuals, as appropriate, to underscore the project’s success.
Excellence in the use of creativity in data-driven projects and campaigns.
Creativity is in the eye of the beholder. In data projects and campaigns, creativity can be the excellent use of technology, design, content or all of the above, to drive the success of the project or campaign. Focus on the visual elements of your project that enhance creativity.
Excellence in use of a data-driven technology.
Entries can either be developed in-house or purchased from a vendor. Excellence in data technology will be judged by business performance metrics, such as driving audience growth, revenue, or other positive business metrics. Vendors can recommend and encourage media and agency clients to enter their partnered projects and campaigns, but cannot enter themselves. Include a concise description of the technology as well as links to your best performing data technology cases.
Excellence in use of bots
The award will be given to a media or marketing company that has leveraged artificial intelligence technologies or algorithms for business or journalistic purposes in order to engage, drive business objectives or otherwise improve company processes or output. This award is given for bot projects either inside the organization, or consumer-facing. Submit a 500- to 600-word description of the company’s AI-driven bot project, product or process. Include charts or other visuals, as appropriate, to underscore the project’s success.
BIGGIES Best of Show
Judges will decide which of the above winners have earned the top recognition of the best data-driven project, product or process of the 2017 Asia-Pacific BIGGIES Big Data for Media Awards.
Selection of Winners
Among the finalists, the Jury will select a Gold entry (corresponding to the first place), a Silver entry (second place), and a Bronze entry (third place) for each group within each category. Out of these winning-entries, the Jury will select the “Best in Show” entry.
To submit entries for the BIGGIES, please go to
https://BIGGIES.awardsplatform.com
Starting July 10, 2017
Questions? Contact the BIGGIES Awards Coordinator Raquel Meikle here.
About
The BIGGIES Award Dinner and Gala is part of the Big Data for Media Week events. The sixth annual conference will be held at Thomson Reuters in Hong Kong’s central district on Thursday and Friday, 7-8 December. For the program and to register, go to hongkong.bigdatamedia.org
Contacts:
Awards
Raquel Meikle
BIGGIES Awards Coordinator
To contact Raquel Meikle for Award Information click here.
Sponsorship enquiries
Martha Stone, Founder, Big Data for Media
To contact Martha about Sponsorship information click here.
BIGGIES Gala Dinner and Awards Ceremony
Thomson Reuters
Citibank Plaza Icbc Tower
3 Garden Rd
Central, Hong Kong
To submit entries for the BIGGIES, please go to https://BIGGIES.awardsplatform.com
Starting July 10, 2017
Questions? Contact the BIGGIES Awards Coordinator Raquel Meikle here.
Submit Entries
BIGGIES Award Entries Timeline
- The competition will be launched Monday, 10 July, 2017.
- Deadline for submission is Monday, September 18.
- Finalists will be announced October 23.
- Awards Ceremony and Dinner: Thursday, December 7, 2017 at Thomson Reuters in Hong Kong’s Central District, from 7:30 p.m. to 10:30 p.m.
BIGGIES Entry Fees
A participation fee of 950 HKD will be charged per entry, independently of the category it will be submitted.
Please note that no refund will be made after submitting the entries.
Payment: All entry fees must be made electronically, either by credit card or PayPal.
Finalists for the Asia-Pacific Big Data for Media’s BIGGIES Awards have been announced.
Questions? Contact the BIGGIES Awards Coordinator Raquel Meikle here.
